Digital Smart Display Content Guidelines

Digital Smart Displays

Digital Content Creation Services

If you require assistance with digital content creation, our creative services team offers this as an additional service. Fees will apply for digital content development, and you can obtain specific pricing information by contacting our creative services team directly.

For further support you may email creativeservices@centurydisplays.com or call 770-212-9996.

IMPORTANT: If our creative services team is not providing the content, then the final formatted content must be submitted at least 7 business days before the go-live date for grouping, tagging, testing, scheduling, and deployment.

Digital Smart Display Formats per size of monitor

  • 2′ Ultrawide Header Monitor, Finished V Series, Daisy Chain (AKA 24”) = 1920×720 (20-3013-1005)
  • 3’ Ultrawide Header Monitor, Finished V Series, Daisy Chain (AKA 36”) = 1920×450 (20-3013-1006)
  • 3’ Ultrawide Shelf Edge Monitor, Finished V Series, Daisy Chain (AKA 34.6”) Shelf Edge = 1920×132 (20-3014-1003)
  • 43” Standard TV = 1920×1080 or 3840 x 2160 (if 4k enabled)
  • 55” Standard TV = 1920×1080 or 3840 x 2160 (if 4k enabled)

Acceptable File Formats

IMPORTANT: Still images should be 72dpi; sRGB Color Space; Video files should be 24fps-60fps @ 1080p NTSC compliant.

Still Images

  • PNG: Known for its lossless compression, PNG is ideal for images where clarity and quality are paramount. It also supports transparency, which can be useful for overlaying images on different backgrounds or incorporating graphical elements with transparent areas.
  • JPEG/JPG: This is a very common image format, especially for photographs. JPEG is preferred for its balance of quality and file size, making it ideal for digital signage where high-resolution images are needed without excessive file size.

Animated Images

  • GIF: This format is used for animated images, as well as static ones. While not as commonly used for high-quality static images due to its color limitations, GIFs are popular for animated signage content.

Motion Graphic/Video

  • MP4: This is a container format that can hold video encoded in various codecs, like H.264. It’s widely used due to its high compatibility.
  • H.265 (HEVC): This is a highly efficient video compression standard that allows for good quality video with reduced file size. It’s particularly useful for 4K video content.
  • H.264 (AVC): Another popular video compression standard, H.264 is widely used for its balance of quality and compatibility across various devices and platforms.
  • MPEG-2: This older standard is still used, especially for content that was encoded some time ago. It’s less efficient than H.264 or H.265 but still broadly supported.
  • WMV: Windows Media Video format is supported, especially in environments where content is produced using Windows-centric tools.
  • MOV: This format, associated with Apple, is also supported, typically containing video encoded in H.264 or other codecs.

Content Submission Instructions

Submitting New Content

For NEW content submission, please provide a link to your downloadable files using a file sharing service. Acceptable platforms include Box.net, Dropbox, Google Drive, OneDrive, or any similar service that allows direct access to the files. Ensure that the files are accessible, and permissions are set so the creative services team can download and review your content efficiently.

Email Submission Guidelines

When submitting your content via email, always reference your Order number in the subject line if it is available. Including the Order number enables the creative services team to quickly cross-reference your submission with existing records, which helps streamline the processing and ensures that your content is handled in a timely and organized manner.

Basic Content Naming Conventions

To facilitate easy identification and retrieval of files, please name your files from general to specific based on the following criteria: brand, product, package, campaign name, raster size (such as 1920×720), and version. For example, a properly named file would appear as: CD-SODAZERO-12ozCAN-HALLOWEEN-720-V1.MP4. Using this format ensures consistency and clarity for all digital content submissions.

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